An artist capturing the world's stories within the flow of time
ABLE(ISM)
Our brand name, "ableism," may initially evoke discomfort due to its association with discrimination, but this first impression serves to challenge prejudice. Through fashion, we contrast the brand name with our anti-ableism message, critiquing societal bias and exclusion. The logo subtly reinforces this message by isolating “ism” in parentheses, suggesting a positive "can-do" spirit, allowing consumers to grasp our brand's intent intuitively.
Future Plan
"We plan to place greater emphasis on environmental responsibility, aligning with the increasing consumer preference for ethical consumption. This includes adopting more sustainable practices within our industry. Additionally, we aim to expand our outreach by using platforms like YouTube to raise awareness around mental health. Looking ahead, we intend to open more stores in London and are exploring opportunities to expand to Paris, France. We're also considering hosting events or shows to further engage our audience."